SBD/Issue 82/Sports Industrialists

Names In The News

In Boston, Beggy & Shanahan report Patriots Owner BOB KRAFT and his wife, MYRA, held an AFC Championship Game party Saturday night at Gillette Stadium. Unlike the game, the party was "a friendly gathering as a few hundred supporters of the Pats and Colts chowed on shrimp, lobster, lamb, roast beef, and sushi." NFL Commissioner PAUL TAGLIABUE was in attendance, as was U.S. Rep. MARTY MEEHAN (D-MA) (BOSTON GLOBE, 1/19).

THE ART OF THE DEAL: In N.Y., Glenn Rifkin profiled Seven 2 Sports Marketing Owner STUART LAYNE, who left the Celtics in '02 to start his company that now works with clients like Reebok and NBA HOFer BILL RUSSELL, but is "adapting the assertive marketing techniques of basketball courts, football fields and baseball diamonds," for a performing arts center. North Shore Music Theater Dir of External Relations John Alexander: "We're bringing the sky-box mentality to the arts. We feel we can deliver an audience and value per sponsorship that in a lot of ways is better than what [sponsors] are getting from the Red Sox." Layne: "The Celtics will draw 700,000 fans to the FleetCenter this year. The theater is drawing 400,000, and the cost-effectiveness of reaching that audience — a more upscale audience — is terrific" (N.Y. TIMES, 1/18).

MUST SEE TV? In Chicago, Sam Smith reports NBC has picked up the TV series based on Lakers Exec VP/Business Operations JEANIE BUSS, and the show could debut this fall (CHICAGO TRIBUNE, 1/19).

Morgenthau Among Pols
Who Received Tickets

DOUBLED UP: In N.Y., Dicker & Lovett note the YANKEES last month paid a $75,000 fine to settle a complaint by the NY Lobbying Commission that the team "failed to disclose dozens of tickets given to officials." While it was revealed that Manhattan DA ROBERT MORGENTHAU, City Council Speaker GORD MILLER and others had received free tickets, it was not reported that "four pricey World Series box seats were involved" for Morgenthau. One source indicated that the commission "may refer the Yankees' action to" AG ELIOT SPITZER for further prosecution (N.Y. POST, 1/19).

LATE NIGHT LAUGHS: Boxer SHANE MOSLEY appeared in a skit on Fox's "Mad TV" Saturday with castmember ARIES SPEARS playing boxer OSCAR DE LA HOYA and castmember FRANK CALIENDO playing ESPN's JIM ROME. The skit was a spoof of a commercial for SBC long distance phone service with Spears saying, "With rates this low I can diss Sugar Shane all day long." Caliendo: "SBC. Talk as long as you want but try not to talk smack. Out!" ("Mad TV," Fox, 1/17).

TURBULENCE: In Phoenix, Jonathan Higuera reported SPORTSJET LLC, an air charter service owned by Coyotes co-Owner JERRY MOYES, "has been fined $250,000 by the U.S. Transportation Department for making improper flights." The Department of Transportation alleged that SportsJet "was operating as a common carrier since 1999 but was only licensed to act as a private carrier. The consent order said the company started providing service to certain professional athletic teams owned by Moyes but over time began providing service to athletes, teams, public figures and others not related to the owners" (AZ REPUBLIC, 1/17).

NAMES: 18-year-old TYRONE TUCKER has been charged with second-degree murder, attempted first-degree robbery and two counts of armed criminal action in the murder of Jackson County Sports Complex Authority Dir JOHN FRIEDMANN (K.C. STAR, 1/17)....DOW JONES NEWSWIRES' Pamela Tate reported NIKE shares Friday "hit a new 52-week high of $69.93," after being selected by J.P. MORGAN SECURITIES as one of its "top picks in 2004 (DOW JONES NEWSWIRES, 1/17).

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