Saints, Falcons Display Unity After Anthem Debate Audience Puts "MNF" At New Low ESPN Fires Back At FS1's Repeated Jabs NHL Debuting New Technology At WCOH CBS Leads Week 3 NFL Overnight Ratings More NFLers, College Football Players Join Protests Debate To Take Big Chunk Of "MNF" Audience Tennis Channel, Volvo Car Open Agree To Deal Chicago May Bid To Host '19, '20 X Games Bayless: ESPN Offered "MNF" Segment To Stay
SBD/Issue 82/Sponsorships, Advertising & Marketing
Published January 19, 2004
SPORTSBUSINESS JOURNAL's Steve Woodward reports Germany-based auto components brand Continental AG, which has become a first-time sponsor of FIFA and the '06 World Cup, "occupies a new category of global soccer sponsorship." Deutsche Telekom and Dubai-based Emirates Airlines "also are new to the FIFA global partner roster since the conclusion of the most recent World Cup" in '02 (SBJ, 1/19 issue).... TNT has a mural on Hotel Figueroa in L.A. promoting the net's coverage of the February 15 NBA All-Star Game, and in L.A., Larry Stewart wrote, "One problem, though. The TNT mural faces away from Staples Center. That's because ESPN owns rights to the wall on the other side of the hotel" (L.A. TIMES, 1/18)....In Jacksonville, Jordan Rodack wrote the Jacksonville Super Bowl Host Committee "inched its way closer to a $10[M] fund-raising goal as Blue Cross and Blue Shield of Florida agreed to a $1[M] sponsorship." BCBS agreed to give $500,000 "to outfit and train volunteers as well as $500,000 toward the [NFL's] Youth Education Town Center" (TIMES-UNION, 1/18).