Bettman Hits On Range Of Topics Seattle Mayor Ready To Fast-Track Arena Capitals Draw Ire With Seat Conversions Vegas NHL Team Nears 7,000 Deposits Senators Remain Mired In Mediocrity Kings-Sharks Outdoor Game Draws Over 70,000 NHL Rolls Out New Advanced Stats On Site Late NHLer Montador Planned To Sue NHL Will Weather Affect NHL Outdoor Game? Caps Offering Paper/Digital Ticket Options
Upcoming Conferences and Events
SBD/Issue 82/Sponsorships, Advertising & Marketing
Five For Fighting: NHL Skates Around Pepsi's Presence
Published January 19, 2004
While Coca-Cola's NHL sponsorship includes a presence at All-Star Weekend in St. Paul next month, Pepsi is a sponsor of some of the St. Paul Winter Carnival events, "including the highly touted sound-and-light show for the ice palace, which is being built across the street from" at Xcel Energy Center, according to Karl Karlson of the ST. PAUL PIONEER PRESS. There has been "substantial buzz in the city's public relations/advertising circles about tension between the league and the Winter Carnival, but that is denied in polite tones by officials on both sides." Karlson noted when the '01 All-Star Game was played at Denver's Pepsi Center, the NHL "decided not to print the arena's name on the game tickets," and when league officials scouted out places in Minneapolis/St. Paul for parties, "they looked at the Mall of America but raised concerns about all the Pepsi signs and displays." NHL Dir of Group & Special Events Frank Supovitz and Winter Carnival officials indicated that Pepsi's presence at the Ice Palace "has not changed the league's plans to give the carnival an undisclosed part of the ticket revenue from the" February 7 All-Star practice and five-day FANtasy event. Winter Carnival Communications Dir Angela Yender said that the organization "has been working well with the league and that their joint ventures, such as the NHL-sponsored ice rink within the Ice Castle, are going forward" (ST. PAUL PIONEER PRESS, 1/16).