SBD/Issue 82/Hot Reads

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Monday, January 19, 2004


Q&A with PGA Tour player Davis Love III on the impact of Michelle Wie.

Former NBA stars returning to prominence in the front office.

The N.Y. TIMES’ Judy Battista writes of Patriots Owner Robert Kraft, “In an era when the high-profile owner is de rigueur and sometimes disastrous, Kraft, who will celebrate a decade of owning the Patriots next week, has turned his reputation for meddling on its ear, and emerged as an almost model owner.  In the process, he has reinvented a franchise that won 19 games in the five years before he bought it” (N.Y. TIMES).

In a special to the ROCKY MOUNTAIN NEWS, The Bonham Group CEO Dean Bonham writes of Nuggets/Avalanche Owner Stan Kroenke and Rockies Owner Charlie Monfort, “If Kroenke became an investor in the Rockies, (including a long-term broadcast commitment from the Rockies to Kroenke’s RSN after the current Fox contract expires), the deal could provide the team with the wampum necessary to rebuild the franchise and turn it into a contender. … The end result would be a sports, entertainment, broadcast and real estate conglomerate that would become the 21st century model for franchise ownership in this industry” (ROCKY MOUNTAIN NEWS).

The N.Y. TIMES’ Glenn Rifkin writes that Massachusetts-based sports marketing consultant Stuart Layne “is adapting the assertive marketing techniques of basketball courts, football fields and baseball diamonds to the theater world.  Though purists may fear the arrival of Pepsi or Coke cans on theater sets, or actors wearing Nike swooshes on their costumes, [Layne] says there are plenty of more subtle sports marketing concepts that can be integrated judiciously into the performing arts” (N.Y. TIMES).

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