SBD/Issue 82/Franchises

Texans Bump Up Prices For Season Tickets, Two Parking Lots

Texans Push Season-Ticket
Prices Up At 6.3% Average

The Texans have "quietly increased season-ticket prices" for '04, the first price hike in team history, according to David Barron of the HOUSTON CHRONICLE. The team estimates the average increase at 6.3%, or about $3.64 per ticket. The average cost of Texans tickets in '03 was $50.67, which ranked 19th in the NFL. Prices will increase "in each category except for terrace seats, which remain at $30 per game. The most expensive lower-bowl seats will increase from $74.50 to $78 per game." The highest average increase "is for lower bowl end-zone seats, which go from $44.50 to $50 per game," up 12.4%. Texans Senior VP/Sales & Marketing Jamey Rootes noted that while season-ticket prices for club seats also increased, "ticket holders who signed long-term contracts will not pay more for those seats." Parking prices in some lots will rise to $20 from $15. Rootes: "We want to make sure that we are in line with pricing for NFL games and with other entertainment options, and we are laser focused on delivering superior value for our fans and clients" (HOUSTON CHRONICLE, 1/18).

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Football, Franchises, Houston Texans, NFL

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