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SBD/Issue 57/Sponsorships, Advertising & Marketing
Nike Contributes Largest Portion Of Outside Money To Arizona
Published December 4, 2003
Wildcats Receive $1M Worth Of
Free Product Under Nike Deal
Univ. of Arizona coaches received "more than $1[M] from outside sources" in '02-03, according to reports cited by Inger Sandal of the ARIZONA DAILY STAR. Nike "provided the largest share," over $660,000, to the 14 head coaches, while summer camps and clinics, and TV/radio shows totaled almost $250,000. Men's basketball coach Lute Olson, who gets the most from Nike at $350,000, said that "winning the national championship helped raise his pay from Nike." But Olson added, "If you compared (shoe contracts) to Duke or Michigan or Kentucky, it's probably a third. They have to go on the basis of how many pairs of shoes (might be sold). With the state of Arizona and the population, it's not going to be as much." UA Senior Associate AD John Perrin said of the Nike association, "We get a million dollars a year in free product that we would otherwise have to buy, it's a terrific deal for the University of Arizona." On using sponsor money to attract coaches, Perrin added, "If the market required to pay $750,000 and Nike paid $100,000, you'd only have to come up with $650,000." Sandal noted UA's new football coach Mike Stoops received $650,000 in salary and bonuses, as well as an expected $100,000 from Nike. Regent Jack Jewett "remains concerned about overreliance on corporate sponsorship," but said the board is "first concentrating on academic performance" (ARIZONA DAILY STAR, 12/3).