Nike's Phil Knight Stepping Down In '16 Sources: Angels' Dipoto Out As GM Xfinity Series Audience Lower On Fox Sports Daytona Int'l Speedway Holding Flag Exchange Bettman, Coyotes Deny N.Y. Post Report Steph Curry Tops In NBA Jersey Sales Hurricanes' Karmanos Elected To Hockey HOF Phillies' MacPhail To Observe For First Few Months NASCAR Teams Look For Long-Term Value NHL Players Reach Deal With Tenn. Jock Tax
SBD/Issue 57/Sponsorships, Advertising & Marketing
Published December 4, 2003
Vineyard Vines has become an official sponsor of U.S. Sailing. The company will create a limited edition commemorative tie and tote bag as part of U.S. Sailing's "Voyage to Athens" initiative. A line of U.S. Sailing themed ties is also being created (U.S. Sailing).... Kaleida Health has signed on as the official healthcare system of the Bills. The multi-year agreement includes category exclusivity, signage, rights to the team's logos and marks, in-game commercial recognition on the Bills radio network and a presence at the Bills' training camp (Bills)... AutoTote parent company Scientific Games and Breeders' Cup Ltd. signed a licensing agreement that "will allow North American lotteries to tie their games into" the Breeders' Cup World Thoroughbred Championships. The new games will be available through MDI Entertainment, which also licenses lottery games from the NHL, NBA, MLB Players Alumni Association, Louisville Slugger, F-1 racing legends and several Winston Cup drivers (THOROUGHBREDTIMES.com, 12/2).