Red Sox Willing To Go Over Luxury Tax Threshold NHL, NHLPA Aim For Big Money World Cup Silver Optimistic About New Bucks' Arena Hurricanes Seeing Smaller Crowds So Far Roberts Challenges Silver As She Settles In Up-And-Coming Drivers Lack Sponsorship Columbus Approves $250,000 For All-Star Game Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval Wayne Gretzky Returns To IMG
SBD/Issue 57/Sponsorships, Advertising & Marketing
Published December 4, 2003
Vineyard Vines has become an official sponsor of U.S. Sailing. The company will create a limited edition commemorative tie and tote bag as part of U.S. Sailing's "Voyage to Athens" initiative. A line of U.S. Sailing themed ties is also being created (U.S. Sailing).... Kaleida Health has signed on as the official healthcare system of the Bills. The multi-year agreement includes category exclusivity, signage, rights to the team's logos and marks, in-game commercial recognition on the Bills radio network and a presence at the Bills' training camp (Bills)... AutoTote parent company Scientific Games and Breeders' Cup Ltd. signed a licensing agreement that "will allow North American lotteries to tie their games into" the Breeders' Cup World Thoroughbred Championships. The new games will be available through MDI Entertainment, which also licenses lottery games from the NHL, NBA, MLB Players Alumni Association, Louisville Slugger, F-1 racing legends and several Winston Cup drivers (THOROUGHBREDTIMES.com, 12/2).