SBD/Issue 57/Sponsorships, Advertising & Marketing

Marketplace Round-Up

Vineyard Vines has become an official sponsor of U.S. Sailing. The company will create a limited edition commemorative tie and tote bag as part of U.S. Sailing's "Voyage to Athens" initiative. A line of U.S. Sailing themed ties is also being created (U.S. Sailing).... Kaleida Health has signed on as the official healthcare system of the Bills. The multi-year agreement includes category exclusivity, signage, rights to the team's logos and marks, in-game commercial recognition on the Bills radio network and a presence at the Bills' training camp (Bills)... AutoTote parent company Scientific Games and Breeders' Cup Ltd. signed a licensing agreement that "will allow North American lotteries to tie their games into" the Breeders' Cup World Thoroughbred Championships. The new games will be available through MDI Entertainment, which also licenses lottery games from the NHL, NBA, MLB Players Alumni Association, Louisville Slugger, F-1 racing legends and several Winston Cup drivers (THOROUGHBREDTIMES.com, 12/2).

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