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SBD/Issue 42/The Back of the Book
MLS Regular-Season Ratings Trends On ABC, ESPN, And ESPN2
Published November 11, 2003
The following are regular-season Nielsen ratings trends for MLS' national broadcast partners for the past six years. In 2002, MLS signed a deal with ABC and ESPN to exclusive broadcast rights through 2006. ESPN2 aired 26 regular-season games in 2002 and 25 regular-season games in 2003. ESPN has not aired MLS games since
| NET |
YEAR
|
GAMES
|
RAT/SHR
|
% +/-
|
| ABC |
'03
|
1
|
1.0/2
|
25%
|
|
'02
|
1
|
0.8/2
|
N/A
|
|
|
'01
|
0
|
N/A
|
N/A
|
|
|
'00
|
3
|
0.7/2
|
-22%
|
|
|
'99
|
4
|
0.9/3
|
even
|
|
|
'98
|
11
|
0.9/2
|
N/A
|
|
| NET |
YR
|
GAMES
|
RAT/(HHs)
|
% +/-
|
| ESPN |
'03
|
0
|
N/A
|
N/A
|
|
'02
|
0
|
N/A
|
N/A
|
|
|
'01
|
10
|
0.26/(210,153)
|
-24%
|
|
|
'00
|
6
|
0.34/(264,396)
|
even
|
|
|
'99
|
11
|
0.34/(261,406)
|
-24%
|
|
|
'98
|
10
|
0.45/(383,300)
|
N/A
|
|
| NET |
YR
|
GAMES
|
RAT/(HHs)
|
% +/-
|
| ESPN2 |
'03
|
25
|
0.18/(153,000)
|
even
|
|
'02
|
26
|
0.18/(157,000)
|
-14%
|
|
|
'01
|
19
|
0.21/(163,444)
|
-5%
|
|
|
'00
|
19
|
0.22/(156,630)
|
-15%
|
|
|
'99
|
21
|
0.26/(168,432)
|
18%
|
|
|
'98
|
24
|
0.22/(126,400)
|
N/A
|
