SBD/Issue 42/Sports Industrialists

Help Me Help You: Steinberg Partners With Synergy Sports

Steinberg, Synergy Form Joint Venture

NFL player agent LEIGH STEINBERG has formed a joint venture with Greenville, SC-based Synergy Sports Management, according to Liz Mullen of SPORTSBUSINESS JOURNAL, who notes Synergy reps 13 NFL players, including Eagles RB DUCE STALEY and Jets DEs JOHN ABRAHAM and SHAUN ELLIS. Synergy Owner MIKE WEST said that he "will retain a majority interest in the firm and Steinberg will have a minority interest." Synergy "will be renamed STEINBERG, TOLLNER & MOON-EAST, as it will operate as the East Coast office" of Steinberg's football practice, which is also named for agents RYAN and BRUCE TOLLNER, and former NFLer WARREN MOON. Synergy agents DERRICK HARRISON and JASON WAUGH will remain part of the joint venture. Steinberg's firm reps 23 NFL players, "so the joint venture will increase the client base to 36" (SPORTSBUSINESS JOURNAL, 11/10 issue).

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