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SBD/Issue 232/This Week's SBJ
Published August 26, 2003
See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.
|•||In another step towards owning all historical Olympic film and TV footage, IOC purchasing ABC’s entire video archive.|
|•||With the U.S. Open beginning this week, a special report on tennis includes news that USTA may launch the women’s “road to the U.S. Open” in ’04, one year ahead of men.|
|•||MLB on pace in August for best monthly attendance since August ’01.|
|•||NTRA execs to begin talks with jockeys about logo patches during Breeders’ Cup.|
|•||Subscription sites for fans of NFL teams brings online revenue for newspapers.|
|•||Continuing our One-on-One interview with NFL Films President Steve Sabol.|
|•||Marketing Matters: Microsoft campaigns to bump its
share of online video game market; football HOFers line up for more marketing;
style of turf football shoes worn by Walter Payton scores for KangaROOS,
|•||Tube Talk: ESPN ups the ante for World Series of
Poker coverage; Jefferson-Pilot offers previews of ACC, SEC football.
|•||Olympics Update: USOC marketers say they are getting
a warm welcome from prospective sponsors for ’05-08; Europeans balance Athens’
high hospitality costs with easy travel; Longines extends USOC sponsorship to
Labor & Agents: Swimmer Michael Phelps collected
five world records last month, expects to add five national endorsements;
IMG’s Jay Danzi adds Hunter Mahan to stable.