SBD/Issue 232/This Week's SBJ

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    See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.


    THIS WEEK'S HEADLINES

    In another step towards owning all historical Olympic film and TV footage, IOC purchasing ABC’s entire video archive.
    With the U.S. Open beginning this week, a special report on tennis includes news that USTA may launch the women’s “road to the U.S. Open” in ’04, one year ahead of men.
    MLB on pace in August for best monthly attendance since August ’01.
    NTRA execs to begin talks with jockeys about logo patches during Breeders’ Cup.
    Subscription sites for fans of NFL teams brings online revenue for newspapers.
    Continuing our One-on-One interview with NFL Films President Steve Sabol.

    DEPARTMENTS


    Marketing Matters: Microsoft campaigns to bump its share of online video game market; football HOFers line up for more marketing; style of turf football shoes worn by Walter Payton scores for KangaROOS, Eastbay.

    Tube Talk: ESPN ups the ante for World Series of Poker coverage; Jefferson-Pilot offers previews of ACC, SEC football.

    Olympics Update: USOC marketers say they are getting a warm welcome from prospective sponsors for ’05-08; Europeans balance Athens’ high hospitality costs with easy travel; Longines extends USOC sponsorship to the Web.

    Labor & Agents: Swimmer Michael Phelps collected five world records last month, expects to add five national endorsements; IMG’s Jay Danzi adds Hunter Mahan to stable.

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