Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Bettman, Coyotes Deny N.Y. Post Report Media Notes Discovery Looking To Sublicense Olympic Rights
SBD/Issue 232/Sports Media
Published August 26, 2003
ABC's "MNF" earned a 8.5/13 overnight Nielsen rating for last night's Colts-Broncos preseason game, flat with last year's comparable Browns-Packers game.
GOOD NIGHT: ESPN Dir of Communications Mike Soltys told THE DAILY today that as a result of low ratings, "RPM 2Night" will not return next season. The net cancelled weekday programming of the show at the start of this season, airing it on Sundays only. The last broadcast will be November 9. "RPM 2Night" is averaging a 0.23/ (194,000 HHs) cable rating this year, down from a 0.37/ (285,000 HHs) rating two years ago (THE DAILY).
NOTES: The Buccaneers' relaunched Web site includes a cartoon introduction featuring President Bush, Secretary of State Colin Powell and National Security Advisor Condoleezza Rice, in which Powell tells the President that he has photographic proof of weapons of mass destruction. When Bush opens the file, "out pop photos of various [Bucs] defensive players." Bucs Dir of PR Jeff Kamis said, "We haven't had any complaints" about the cartoon, adding, "All the feedback we've received has been very positive about the new version of our site" (ORLANDO SENTINEL, 8/26)....In Phoenix, Jim Gintonio noted FSN AZ is embarking on "its most ambitious programming run in its seven-year history" this fall, offering Suns, Coyotes and college football games, as well as three insider shows and a Cardinals special each week. The net will show 40 Coyotes games, 35 Suns home games, and "will broadcast a number of Diamondbacks games as the season winds down." Select AZ State Univ. and Univ. of AZ basketball games will also air. FSN AZ GM Rebecca O'Sullivan, on the net fitting in all the programming: "We've got everything on. We were concerned that we might have to throw something at [KAZ-Ind]" (AZ REPUBLIC, 8/23).