SBD/Issue 232/Sports Media

Media Monitor

NATIONAL TV MONITOR: Last night's 12:00am ET 60-minute edition of ESPN's "SportsCenter" (late due to Padres-D'Backs) led with A's-Blue Jays, followed by Mariners-Red Sox, and the Mariners' recent poor play and six-game losing streak. The first non-MLB report, at 13:31 into the broadcast, was U.S. Open first-round results. ESPN's "Around The Horn" led with which injury is more significant for their team: Falcons QB Mike Vick or Jets QB Chad Pennington, followed by which college football team will win the national championship, and Pete Sampras' retirement. ESPN's "PTI" led with Pennington and Vick suffering injuries during the NFL preseason, followed by OH State Univ. RB Maurice Clarett possibly being suspended for six games, and Tiger Woods' "slump." Tennis analyst Mary Carillo discussed the U.S. Open during the show's "Five Good Minutes" segment. FSN's "BDSSP" led with roundtable discussions on Pennington's injury, the length of the NFL's preseason schedule, and Red Sox P Pedro Martinez saying he will leave the team after next season, followed by an interview with tennis analyst Bud Collins on the U.S. Open. ESPN's "OTL Nightly" led with "The Price of Loyalty", an examination of fan loyalty in the NFL and how the teams treat or mistreat that loyalty, followed by a discussion on the topic with Seattle Times Columnist Les Carpenter and Raiders season ticket holder Wayne "Violator" Mabry, who appeared on the show dressed in Raiders gear and face paint.

REGIONAL TV MONITOR: FSN's "Detroit Sports Report" led with the Red Wings re-signing C Steve Yzerman, followed by an injury update on Lions CB Chris Cash, and the Lions' roster cuts. FSN's "Southwest Sports Report" led with Texans RB James Allen announcing he wants to change his mind about his retirement and return to the team, followed by an injury update on Texans DL Gary Walker and LB Jay Foreman, and the Texans' roster cuts.

ON THE AIR LAST NIGHT: MLB Cardinals 2B Bo Hart was profiled on ABC's "World News Tonight" last night. Sampras was profiled on "Newshour With Jim Lehrer." Author John Feinstein also appeared on the show. CNNfn's "The Flip Side" profiled Sampras and reported on the U.S. Open, and aired a report on tennis training techniques by Tennis Muscle Memory Founder J.L. Cauderon with comments from Patrick McEnroe. Serena Williams and new Baylor Univ. men's basketball coach Scott Drew appeared on CNN's "Live From The Headlines." Former MLBer Jose Canseco appeared via a phone interview on Fox News Channel's "On The Record" after being released from prison. "Wheel of Fortune" began its "NFL Player's Week," with Rams QB Kurt Warner and former NFLers John Riggins and Richard Dent appearing on the show to play for charity alongside a contestant.

ON THE AIR THIS MORNING: Sampras appeared in taped interviews on NBC's "Today" and CBS' "The Early Show." Sports Authority CEO Doug Morton appeared on CNBC's "Squawk Box" this morning where he rang the opening bell of the NYSE Stock Exchange, and discussed the company's merger with Gart Sports, as well as the company's future rebranding efforts.

ON THE AIR TODAY: Golf Magazine Managing Editor Rob Sauerhaft will be on CNBC's "Power Lunch."

ON THE AIR TONIGHT: Sampras will be on CBS' "Late Show" with David Letterman. Winston Cup driver Jeff Gordon will be on Speed Channel's "Wind Tunnel" with Dave Despain. Bucs S John Lynch, female boxer Laila Ali and former MLBer Brian Kingman are scheduled to appear on FSN's "BDSSP."

Have a submission for On The Air? If so, please contact Mark Simpson at marks@sportsbusinessdaily.com.

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