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SBD/Issue 232/Sports Media
Final Nielsen Ratings From Weekend Sports Events
Published August 26, 2003
The following lists final Nielsen ratings from recent sports events (THE DAILY).
| EVENT |
DATE
|
NET
|
TIME
|
RAT/SHR
|
| "NFL On Fox": Raiders-49ers |
8/14
|
Fox
|
8:15-11:15pm
|
4.6/8
|
| "NFL On CBS": Packers-Browns |
8/15
|
CBS
|
8:00-11:00pm
|
4.2/9
|
| X Games |
8/16
|
ABC
|
2:00-4:00pm
|
0.9/3
|
| X Games |
8/16
|
ABC
|
3:00-4:00pm
|
1.3/4
|
| "WNBA On ABC": Sparks-Comets |
8/16
|
ABC
|
4:00-6:00pm
|
0.9/2
|
| Golf: PGA Championship-3rd Rd |
8/16
|
CBS
|
2:00-7:15pm
|
3.2/9
|
| MLB: (regional) |
8/16
|
Fox
|
1:15-4:30pm
|
2.6/8
|
| AVP Nissan: Huntington Beach Open-W |
8/16
|
NBC
|
4:30-6:00pm
|
1.2/3
|
| IRL: Belterra Casino Indy 300 |
8/17
|
ABC
|
2:00-4:00pm
|
0.8/2
|
| X Games |
8/17
|
ABC
|
4:00-5:00pm
|
0.9/2
|
| X Games |
8/17
|
ABC
|
5:00-6:00pm
|
1.4/3
|
| X Games |
8/17
|
ABC
|
7:00-9:00pm
|
2.2/4
|
| Golf: PGA Championship-Final Rd |
8/17
|
CBS
|
2:00-7:15pm
|
4.5/11
|
| Grand Prix of Mosport |
8/17
|
NBC
|
2:00-4:30pm
|
0.8/2
|
| AVP Nissan: Huntington Beach Open-M |
8/17
|
NBC
|
4:30-6:00pm
|
0.9/2
|
| "MNF": Bucs-Rams |
8/18
|
ABC
|
8:00-11:00pm
|
7.4/13
|
| Space | ||||||
| EVENT |
DATE
|
NET
|
US AREA
|
COV AREA
|
SHR
|
000
|
| Slamball: Diablos-Slashers |
8/4
|
TNN
|
1.5
|
1.8
|
4
|
1557
|
| MLB: Rangers-Yankees |
8/6
|
ESPN
|
0.8
|
1.0
|
2
|
865
|
| NFL: Giants-Patriots |
8/7
|
ESPN
|
2.6
|
3.3
|
6
|
2819
|
| MLB: Braves-Cardinals |
8/10
|
ESPN
|
1.9
|
2.4
|
4
|
2052
|
| LLWS: Bryant, AR-Richmond, TX |
8/10
|
ESPN2
|
0.8
|
1.0
|
2
|
802
|
For broadcast numbers, one ratings point = 1,067,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.
BRING BACK TIGER: CBS' coverage of the PGA Championship posted a two-day average of a 3.9/10, 38% down from last year's 6.3/16. Sunday's final round fell 40% against last year's 7.5/18. The third round on Saturday rose 38% from a 5.2/14 last year. Meanwhile, Sunday's final round of the NEC Invitational on CBS drew a 4.4 overnight, down 12% from last year's 5.0. Tiger Woods finished fourth, six strokes back. NBC's coverage of the U.S. Amateur Championship earned a 1.4 overnight, up 8% from last year's 1.3. Sunday's Little League World Series coverage on ABC garnered a 4.7 overnight, down 22% from last year's 6.0.
