SBD/Issue 232/Sports Media

Final Nielsen Ratings From Weekend Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

EVENT
DATE
NET
TIME
RAT/SHR
"NFL On Fox": Raiders-49ers
8/14
Fox
8:15-11:15pm
4.6/8
"NFL On CBS": Packers-Browns
8/15
CBS
8:00-11:00pm
4.2/9
X Games
8/16
ABC
2:00-4:00pm
0.9/3
X Games
8/16
ABC
3:00-4:00pm
1.3/4
"WNBA On ABC": Sparks-Comets
8/16
ABC
4:00-6:00pm
0.9/2
Golf: PGA Championship-3rd Rd
8/16
CBS
2:00-7:15pm
3.2/9
MLB: (regional)
8/16
Fox
1:15-4:30pm
2.6/8
AVP Nissan: Huntington Beach Open-W
8/16
NBC
4:30-6:00pm
1.2/3
IRL: Belterra Casino Indy 300
8/17
ABC
2:00-4:00pm
0.8/2
X Games
8/17
ABC
4:00-5:00pm
0.9/2
X Games
8/17
ABC
5:00-6:00pm
1.4/3
X Games
8/17
ABC
7:00-9:00pm
2.2/4
Golf: PGA Championship-Final Rd
8/17
CBS
2:00-7:15pm
4.5/11
Grand Prix of Mosport
8/17
NBC
2:00-4:30pm
0.8/2
AVP Nissan: Huntington Beach Open-M
8/17
NBC
4:30-6:00pm
0.9/2
"MNF": Bucs-Rams
8/18
ABC
8:00-11:00pm
7.4/13
Space
EVENT
DATE
NET
US AREA
COV AREA
SHR
000
Slamball: Diablos-Slashers
8/4
TNN
1.5
1.8
4
1557
MLB: Rangers-Yankees
8/6
ESPN
0.8
1.0
2
865
NFL: Giants-Patriots
8/7
ESPN
2.6
3.3
6
2819
MLB: Braves-Cardinals
8/10
ESPN
1.9
2.4
4
2052
LLWS: Bryant, AR-Richmond, TX
8/10
ESPN2
0.8
1.0
2
802

For broadcast numbers, one ratings point = 1,067,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.

BRING BACK TIGER: CBS' coverage of the PGA Championship posted a two-day average of a 3.9/10, 38% down from last year's 6.3/16. Sunday's final round fell 40% against last year's 7.5/18. The third round on Saturday rose 38% from a 5.2/14 last year. Meanwhile, Sunday's final round of the NEC Invitational on CBS drew a 4.4 overnight, down 12% from last year's 5.0. Tiger Woods finished fourth, six strokes back. NBC's coverage of the U.S. Amateur Championship earned a 1.4 overnight, up 8% from last year's 1.3. Sunday's Little League World Series coverage on ABC garnered a 4.7 overnight, down 22% from last year's 6.0.

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