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SBD/Issue 232/Sponsorships, Advertising & Marketing
Nike Golf To Launch Women's Equipment; Dexter Signs Koch
Published August 26, 2003
Koch Will Help Design Her Own Line
Under Dexter's Brand
Nike Golf will introduce its first complete line of equipment designed for women on November 15 at golf shops and golf specialty stores throughout the U.S. The line includes Nike Golf's Slingshot Irons; T-40 Fairway Woods in 3, 5, 7 and 9; and a 295cc driver engineered specifically for women. In addition, Nike Golf has added to its Verdana golf bag offering with the new Verdana Limited Cart Bag and accessory shoe tote bag (Nike Golf).
DEXTER'S GOLF PUSH: SPORTSBUSINESS JOURNAL's Jennifer Lee reports Dexter Golf, in its first partnership with an LPGA Tour player, has reached a three-year agreement with Carin Koch. Koch "will not only wear Dexter shoes in all of her tournament appearances but also will help design the Carin Koch Collection, a line of women's golf shoes that is scheduled to debut early next year." The line will feature five styles with three color patterns for each, with the shoes retailing for $59.99-89.99. Koch is repped by Amani Sports (SPORTSBUSINESS JOURNAL, 8/25).