SBD/Issue 217/This Week's SBJ

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.


THIS WEEK'S HEADLINES

IMG’s TWI division developing sports-related reality programming
IRL asking $10M for a minimum five-year series title sponsorship
Grizzlies collect $52M now on long-term $90M naming rights deal
Poll finds Kobe is not hurting his sponsors or the NBA
IBM renews USTA partnership for three additional years
One-on-One interview with Packers President & CEO Bob Harlan
News & Notes from the International Association of Assembly Managers Conference

DEPARTMENTS


The Lefton Report: Competition within the credit card category heats up in the NFL; Andre Agassi inks two-year deal with AmEx with a new spot already filmed; Nextel signs Jay Fiedler to one-year deal; Gillette expands its Canada-only NHL deal in two-year renewal.

Tube Talk: SportsLink L.A. launched to sell local commercial time ion all L.A. sports cable nets; HBO Sports Archives to sell clips to other programmers; Time Warner Cable has rolled out its digital sports tier to 23 of 31 regional cable systems.

Labor & Agents: NHL’s outside counsel Bob Batterman says he is “very pessimistic” about looming labor talks; 330 prospects scheduled to take NFLPA’s test, up 34 from the last agent exam

Campus Beat: More on the two-in-four rule court battle; AXA Financial to help football coaches with financial planning; UMass’ new logo.

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