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SBD/Issue 200/Sponsorships, Advertising & Marketing

Top Selling WNBA Player Jerseys And Team Merch At NBA Store

The following chart presents the WNBA's ten best-selling player jerseys and five best-selling teams in terms of merchandise sold at the NBA Store in N.Y. since the start of the current season (WNBA).

TOP SELLING WNBA JERSEYS
RK PLAYER RK PLAYER
1)
C Sparks Lisa Leslie 6) Sun C Rebecca Lobo
2)
G Liberty Teresa Weatherspoon 7) F Fever Tamika Catchings
3)
G Liberty Becky Hammon 8) G Fever Nikki McCray
4)
G Storm Sue Bird 9) G Sting Andrea Stinson
5)
F Comets Sheryl Swoopes 10) G MonarchsRuthie Bolton
 
TOP SELLING WNBA MERCHANDISE
RK
TEAM
1)
Liberty
2)
Sparks
3)
Comets
4)
Fever
5)
Monarchs

LEADING LADY: In N.Y., Lena Williams profiles Leslie and calls her the WNBA's "most visible and highly touted player." But Leslie's "popularity is not universal," as she is "perceived by some fans and some WNBA peers as surly, aloof and self-absorbed — a reputation that players mention only privately." After Leslie was named MVP at last year's All-Star game at MCI Center, "many in the sell-out crowd of 19,487 booed." Leslie is a part-time fashion model and spokesperson for breast cancer awareness. ESPN analyst Nancy Lieberman: "Lisa is a diva, and I say that with affection. She has it all: beauty, brains and athleticism. With Leslie, you think of a celebrity and a little untouchable, like Anna Kournikova. She brings class, she's sassy in her own way, she brings fashion. All of that and she has the championship rings to back it up" (N.Y. TIMES, 7/11).

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