Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes Fox Sports Launching SiriusXM Channel Social Studies: U.S. Figure Skating's Renee Felton NFL Divisional Overnights Down 3% Golden Knights Working On TV, Radio Deals NFL Considering Future Sunday Night Playoffs?
SBD/Issue 163/Sports Media
Published May 19, 2003
MLB RATING: Fox' regional MLB coverage Saturday from 1:30-4:15pm ET earned a 3.0/8 overnight Nielsen rating, up 30% from a 2.3/6 for the comparable September 14 date last year. Fox elected to air two MLB games in May instead of in September this season, in order to avoid having to compete against college football. Saturday's 3.0/8 marks a 14.3% decline from a 3.5/10 for Fox' opening MLB telecast last season on June 1 (THE DAILY).
LET'S BE UPFRONT: ESPN/ABC Sports President of Customer Sales & Marketing Ed Erhardt said that both nets "will again stage an upfront-like sales pitch to advertisers" this fall. Erhardt: "We like being out there on our own (in the fall), rather than competing against all the noise (now)." Erhardt added there is "a significant number of integrated sales deals already in play" (MULTICHANNELNEWS.com, 5/16). Meanwhile, L.A.-based Adlink later this month or early next month "will begin to aggressively promote its many cable-sports ad avails via a sports-only sales presentation to the ad community" (MULTICHANNELNEWS.com, 5/16).
|Mets Ratings On MSG & FSNY Down 21%|