TBS Sees Uptick In Wild Card Rating FCC Could Ban Stations From Using "Redskins" CBSSN Airs Debut Of "We Need To Talk" Glut Of NFL Games Affecting Ad Rates Dish Dropping ESPN Classic For VOD Service Epix Going Heavy On Digital With NHL Media Notes FCC Ends Its Sports Blackout Rule "MNF" Sees Slight Overnight Ratings Dip SportsNet LA Impasse Could Be Turning Point
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SBD/Issue 163/Sports Media
Published May 19, 2003
MLB RATING: Fox' regional MLB coverage Saturday from 1:30-4:15pm ET earned a 3.0/8 overnight Nielsen rating, up 30% from a 2.3/6 for the comparable September 14 date last year. Fox elected to air two MLB games in May instead of in September this season, in order to avoid having to compete against college football. Saturday's 3.0/8 marks a 14.3% decline from a 3.5/10 for Fox' opening MLB telecast last season on June 1 (THE DAILY).
LET'S BE UPFRONT: ESPN/ABC Sports President of Customer Sales & Marketing Ed Erhardt said that both nets "will again stage an upfront-like sales pitch to advertisers" this fall. Erhardt: "We like being out there on our own (in the fall), rather than competing against all the noise (now)." Erhardt added there is "a significant number of integrated sales deals already in play" (MULTICHANNELNEWS.com, 5/16). Meanwhile, L.A.-based Adlink later this month or early next month "will begin to aggressively promote its many cable-sports ad avails via a sports-only sales presentation to the ad community" (MULTICHANNELNEWS.com, 5/16).
|Mets Ratings On MSG & FSNY Down 21%|