NFL Week 2 Sunday Overnight Ratings Knicks' James Dolan Puts Knicks On Backburner Gus Johnson No Longer Fox' Soccer Voice ESPN Sets Another ComScore Record Media Notes CBS Praised For Its Handling Of Pregame Show Steelers-Ravens Draws Combined 13.7 Overnight NFL Week 1 Sees Mixed Results With Ratings NHL, HBO Part Ways On "24/7" Reality Series WNBA Finals Viewers Up Through Two Games
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SBD/Issue 163/Sports Media
Published May 19, 2003
MLB RATING: Fox' regional MLB coverage Saturday from 1:30-4:15pm ET earned a 3.0/8 overnight Nielsen rating, up 30% from a 2.3/6 for the comparable September 14 date last year. Fox elected to air two MLB games in May instead of in September this season, in order to avoid having to compete against college football. Saturday's 3.0/8 marks a 14.3% decline from a 3.5/10 for Fox' opening MLB telecast last season on June 1 (THE DAILY).
LET'S BE UPFRONT: ESPN/ABC Sports President of Customer Sales & Marketing Ed Erhardt said that both nets "will again stage an upfront-like sales pitch to advertisers" this fall. Erhardt: "We like being out there on our own (in the fall), rather than competing against all the noise (now)." Erhardt added there is "a significant number of integrated sales deals already in play" (MULTICHANNELNEWS.com, 5/16). Meanwhile, L.A.-based Adlink later this month or early next month "will begin to aggressively promote its many cable-sports ad avails via a sports-only sales presentation to the ad community" (MULTICHANNELNEWS.com, 5/16).
|Mets Ratings On MSG & FSNY Down 21%|