SBD/Issue 163/Sports Media

Media Notes

MLB RATING: Fox' regional MLB coverage Saturday from 1:30-4:15pm ET earned a 3.0/8 overnight Nielsen rating, up 30% from a 2.3/6 for the comparable September 14 date last year. Fox elected to air two MLB games in May instead of in September this season, in order to avoid having to compete against college football. Saturday's 3.0/8 marks a 14.3% decline from a 3.5/10 for Fox' opening MLB telecast last season on June 1 (THE DAILY).

LET'S BE UPFRONT: ESPN/ABC Sports President of Customer Sales & Marketing Ed Erhardt said that both nets "will again stage an upfront-like sales pitch to advertisers" this fall. Erhardt: "We like being out there on our own (in the fall), rather than competing against all the noise (now)." Erhardt added there is "a significant number of integrated sales deals already in play" (MULTICHANNELNEWS.com, 5/16). Meanwhile, L.A.-based Adlink later this month or early next month "will begin to aggressively promote its many cable-sports ad avails via a sports-only sales presentation to the ad community" (MULTICHANNELNEWS.com, 5/16).

Mets Ratings On MSG & FSNY Down 21%
NOTES: Mets' ratings on MSG and FSNY through 27 games averaged a 2.46 rating, down 21% from the 3.1 through the same number of games in '02. The Mets averaged a 4.61 for ten games on WPIX-WB, down 11% from the 5.0 recorded for the same number of games last year (Bob Raissman, N.Y. DAILY NEWS, 5/18)....In Atlanta, Mike Tierney reported WQXI-AM's Nick Cellini, who "enlisted with the sports talk station a few weeks into its launch six years ago," has been dropped from the 3:00-7:00pm "The Bottom Line" show he co-hosted with Chris Dimino. Replacing Cellini is Chuck Oliver (ATLANTA CONSTITUTION, 5/17).

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