ESPN Won't Continue Airing French Open NBCU Marking Year-Out Date From Rio CBS Revives SportsLine With Pay Site UFC Fight Pass Could Tailor Content To Viewers NBC, ESPN, Fox Expected To Bid On EPL Mortensen Cancels Appearance On WEEI New TV Deal Boosts Cardinals Value Over $1.6B Manfred: Court Ruling Won't End MASN Case Bears Change Training Camp Media Policies Gold Cup Final Popular On Univision
SBD/Issue 163/Sports Media
Published May 19, 2003
MLB RATING: Fox' regional MLB coverage Saturday from 1:30-4:15pm ET earned a 3.0/8 overnight Nielsen rating, up 30% from a 2.3/6 for the comparable September 14 date last year. Fox elected to air two MLB games in May instead of in September this season, in order to avoid having to compete against college football. Saturday's 3.0/8 marks a 14.3% decline from a 3.5/10 for Fox' opening MLB telecast last season on June 1 (THE DAILY).
LET'S BE UPFRONT: ESPN/ABC Sports President of Customer Sales & Marketing Ed Erhardt said that both nets "will again stage an upfront-like sales pitch to advertisers" this fall. Erhardt: "We like being out there on our own (in the fall), rather than competing against all the noise (now)." Erhardt added there is "a significant number of integrated sales deals already in play" (MULTICHANNELNEWS.com, 5/16). Meanwhile, L.A.-based Adlink later this month or early next month "will begin to aggressively promote its many cable-sports ad avails via a sports-only sales presentation to the ad community" (MULTICHANNELNEWS.com, 5/16).
|Mets Ratings On MSG & FSNY Down 21%|