SBD/Issue 163/Franchises

Sharks Bait Fans By Taking A Bite Out Of Ticket Packages

Sharks Sink Their Teeth Into Ticket Pricing

The Sharks announced that prices for full or partial ticket packages will remain the same in '03-04, but prices on individual tickets will rise $1-4, according to David Pollak of the SAN JOSE MERCURY NEWS, who noted that season-ticket prices "failed to go up for the first time since 1996 and only the second time ever." Sharks Exec VP/Business Operations Malcolm Bordelon said the team "heard feedback from fans who felt there was the sense that, 'I'm a season-ticket holder. I make a commitment to you. Shouldn't there be a price differential for me?'" Bordelon added the single-game price increase was necessary because "even a projected $10[M] drop from last season's $49[M] payroll 'doesn't meet the financial needs of our company.'" Bordelon: "We do project losses this year and next year under this scenario." After fans complained that the safety netting "obstructed some views," the team said that it will not extend safety netting to the upper bowl next season, and that the netting will be thinner and hang "in a square — not diamond — pattern" (SAN JOSE MERCURY NEWS, 5/18).

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Franchises, Hockey, San Jose Sharks

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