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SBD/Issue 151/Sponsorships, Advertising & Marketing
WNBA Has New Duds, Kicks As Reebok Unveils Branded Products
Published May 1, 2003
WNBA's New (Left) And Old (Right)
The WNBA and Reebok have unveiled a new uniform design and a new line of WNBA-branded footwear that will be worn by the league's players this season. The new uniforms are tapered to fit a woman's body and are designed to be worn untucked, and will feature flat back mesh material that incorporates Reebok's Play Dry technology. Six teams the Shock, Fever, Liberty, Mercury, Monarchs and Storm will feature their respective city name across the chest of the road uniforms, and either the city name or team name will be embroidered on the back neck of the uniform. The WNBA Isolation model shoe will have the WNBA logo on the heel, tongue, sole and sock liner, and will be sold in retail stores beginning in July. Players without footwear endorsements can choose between the WNBA Isolation, WNBA Mad Talent and other select Reebok footwear. Additionally, the WNBA will use the Spalding WNBA Infusion basketball as its official game ball. The ball will maintain the WNBA's traditional oatmeal and orange design (THE DAILY). NBA/WNBA Senior Dir of Apparel Christopher Arena said that "the idea of giving WNBA teams a third jersey, which the NBA uses to create something new to sell, 'has been discussed'" (Michael Hiestand, USA TODAY, 5/1).