Nike Signs Mariota To Endorsement Deal Puma Misses Q4 Earnings Estimates Farmers Insurance Re-Ups With Rickie Fowler Bright Nike Apparel Turns Heads At Aussie Open Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 Nike's Coin Toss Ad Goes Viral On Twitter Nike Unveils Uniforms For CFP Championship Knight Exerts Influence On Oregon Athletics Puma's Move To More Immersive Site Pays Off
Upcoming Conferences and Events
SBD/Issue 135/News & Opinions
Australian Football League Apparel Sales Down
Published April 2, 2003
The AUSTRALIAN reports that the Australian Football League (AFL) has seen “apparel sales plunge almost 50[%] in only two years,” as ’02 sales totaled AU$11.04M, down from AU$15M in ’01 and AU$20.9M in ’00. Beginning in ’01, the AFL “changed the way it sold apparel, which is divided into supporter wear such as T-shirts and caps and on-field apparel.” It “stripped out many second-tier manufacturers in favor of multi-nationals such as adidas, Fila, Nike, Puma and Russell Athletic. The smaller sportswear firms traditionally had supplied about half of the AFL’s apparel lines, usually at the cheaper end of the market, and the league had hoped the multi-nationals would fill the gap” (AUSTRALIAN, 3/27).