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SBD/Issue 98/The Back of the Book
Yao-Za: Avid NBA Fans Interested In Atlanta This Weekend
Published February 7, 2003
The ESPN Sports Poll, a service of TNS Intersearch, asks sports fans age 12+ how interested they are in the NBA All-Star Game. Those who are at least a little bit interested are then asked to name who they think is the largest advertiser of the NBA All-Star Game. Following are interest levels in last year's NBA All-Star Game among sports fans, NBA fans and avid NBA fans. Also provided are the top five perceived advertisers named last year. All data was collected between January 29 and February 25, 2002. I
| INTEREST IN LAST YEAR'S NBA ALL-STAR GAME (ASKED OF SPORTS FANS12+) | |||
| SPORTS FANS | NBAFANS | AVID NBAFANS | |
| INTEREST LEVEL | n=612 | n=330 | n=94 |
| Not at all interested | 56.5% | 31.7% | 15.5% |
| A little bit interested | 13.5% | 19.0% | 9.4% |
| Somewhat interested | 15.5% | 24.9% | 22.5% |
| Very interested | 14.5% | 24.5% | 52.6% |
| TOTAL INTEREST | 43.5% | 68.4% | 84.5% |
| LARGEST PERCEIVED ADVERTISER OF THE NBA ALL-STAR GAME (ASKED OF THOSE INTERESTED IN THE NBA ALL-STARGAME) | ||||
| RK | COMPANY/BRAND | N=95 | ||
| 1) | Nike | 46.5% | ||
| 2) | Anheuser-Busch | 18.4% | ||
| 3) | Pepsi | 3.2% | ||
| 4) | Coca-Cola | 2.9% | ||
| 5) | Gatorade | 2.6% | ||
