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SBD/Issue 98/Sponsorships, Advertising & Marketing

The NBA Scores With 20 Partners Heading Into All-Star Break

Published February 7, 2003

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THE DAILY continues Spons-o-Meter, a comprehensive list of official corporate sponsors of various leagues, governing bodies and events. Today: The NBA's '02-03 partners.

COMPANY CATEGORY
PARTNER SINCE
Gatorade Sports Drink
1984
Coca-Cola Company (Sprite) Soft Drink
1986
McDonald's Quick Service Restaurant
1990
AT&T Long Distance, Local and Collect Calls
1992
Nestle Chocolate and Confections
1992
Nike Footwear
1992
American Express Charge and Credit Card
1995
Anheuser-Busch (Budweiser) Beer
1998
America Online Internet Service Provider
2000
got milk? Dairy
2000
Novartis (Lamisil) Athlete's Foot Remedies
2000
Real Networks Internet Media Company
2001
Reebok Apparel/Footwear
2001
adidas Footwear
2002
Dell Computer Hardware
2002
LEGO Construction-based Figures
2002
MBNA Affinity Card Provider
2002
Verizon Wireless Wireless Service Provider
2002
Southwest Airlines Airline
2003
Speed Stick Antiperspirant and Deodorant
2003

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Related Topics:

American Express, Anheuser Busch, AT&T, Basketball, Coca-Cola, MBNA America Bank, McDonald's, Nike, PepsiCo, Reebok, Southwest Airlines, Verizon, Washington Nationals

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