ESPN Public Editor Examines Body Issue Athletes Seeking Pay For Image Use Lose In Court ESPN, USTA Resolve FanVision Dispute Horowitz Talks FS1's Opportunities, Direction Analysts Pleased With Disney-BAM Tech Deal Tributes Continue For ESPN's John Saunders ESPN's John Saunders Dies At 61 ESPN Faces Limitations In Olympic Coverage Longtime ESPN NFL Analyst Jackson Retires ESPN, Fox Sports Pushing Back On Big 12 Expansion
SBD/Issue 62/News & Opinions
UFC'S Marketing Strategy; PPV TV Numbers
Published December 11, 2002
ESPN's "OTL" examined the Ultimate Fighting Championship (UFC) in a report titled "Ultimate Fighting Championship: Spectacle or Sport?" ESPN's Jeremy Schaap: "The UFC has struggled in a crowded sports marketplace. Now with new ownership, it's pushing to enter the athletic mainstream." ESPN's Steve Delson: "(UFC Owner Lorenzo Fertitta) sees a more glamorous way to market the new UFC. Carmen Electra starred in a $2[M] national ad campaign." MaxFighting.com columnist Josh Gross: "They're trying to court a whole new audience that once watched a spectacle." UFC President Dana White: "We have tons of entertainment value just like (WWE) would have, but we also have real fights like boxing would have" ("OTL," ESPN, 12/5).