Mortensen Cancels Appearance On WEEI CBS, ESPN Reach Sub-License Deal For MVC Iger Talks ESPN Going Straight To Consumer Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated Cowherd In Hot Water Over Latest Comments ESPN, MVC Extend Media-Rights Deal ESPN Preps For Special Olympics Coverage HBO Scores Coup With Simmons Signing
SBD/Issue 62/News & Opinions
UFC'S Marketing Strategy; PPV TV Numbers
Published December 11, 2002
ESPN's "OTL" examined the Ultimate Fighting Championship (UFC) in a report titled "Ultimate Fighting Championship: Spectacle or Sport?" ESPN's Jeremy Schaap: "The UFC has struggled in a crowded sports marketplace. Now with new ownership, it's pushing to enter the athletic mainstream." ESPN's Steve Delson: "(UFC Owner Lorenzo Fertitta) sees a more glamorous way to market the new UFC. Carmen Electra starred in a $2[M] national ad campaign." MaxFighting.com columnist Josh Gross: "They're trying to court a whole new audience that once watched a spectacle." UFC President Dana White: "We have tons of entertainment value just like (WWE) would have, but we also have real fights like boxing would have" ("OTL," ESPN, 12/5).