Sources: Lou Holtz Out At ESPN ESPN Sees Uptick For Masters Thursday Ratings Women's Title Game Draws Lowest Aud Since '09 Manfred: Daily Fantasy Sites Not Gambling Iger: Media Rights Fees Will Continue To Grow MLB Openers See Strong TV Numbers ESPN, Fox Deportes Ramp Up Efforts ESPN Agrees To Buy DraftKings Stake Bob Knight Not Returning To ESPN Next Season Whitlock Discusses New ESPN Website
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SBD/Issue 62/News & Opinions
UFC'S Marketing Strategy; PPV TV Numbers
Published December 11, 2002
ESPN's "OTL" examined the Ultimate Fighting Championship (UFC) in a report titled "Ultimate Fighting Championship: Spectacle or Sport?" ESPN's Jeremy Schaap: "The UFC has struggled in a crowded sports marketplace. Now with new ownership, it's pushing to enter the athletic mainstream." ESPN's Steve Delson: "(UFC Owner Lorenzo Fertitta) sees a more glamorous way to market the new UFC. Carmen Electra starred in a $2[M] national ad campaign." MaxFighting.com columnist Josh Gross: "They're trying to court a whole new audience that once watched a spectacle." UFC President Dana White: "We have tons of entertainment value just like (WWE) would have, but we also have real fights like boxing would have" ("OTL," ESPN, 12/5).