SBD/Issue 62/News & Opinions

UFC'S Marketing Strategy; PPV TV Numbers

ESPN's "OTL" examined the Ultimate Fighting Championship (UFC) in a report titled "Ultimate Fighting Championship: Spectacle or Sport?" ESPN's Jeremy Schaap: "The UFC has struggled in a crowded sports marketplace. Now with new ownership, it's pushing to enter the athletic mainstream." ESPN's Steve Delson: "(UFC Owner Lorenzo Fertitta) sees a more glamorous way to market the new UFC. Carmen Electra starred in a $2[M] national ad campaign." MaxFighting.com columnist Josh Gross: "They're trying to court a whole new audience that once watched a spectacle." UFC President Dana White: "We have tons of entertainment value just like (WWE) would have, but we also have real fights like boxing would have" ("OTL," ESPN, 12/5).

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