Pac Bell Park To Be Rebranded

SBC Communications announced that it plans to drop all of its regional brand names in favor of one corporate moniker. That means the Giants will have a new name for Pac Bell Park, indicating that one of the most ubiquitous names for a sports facility will cease — and that the team will face the daunting task of rebranding an enormously successful facility. Discussions on a name change will begin in January, but speculation has the Pac Bell moniker remaining in place for the '03 MLB season.

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