SBD/Issue 61/Sponsorships, Advertising & Marketing

Another Chucky Sequel: Tampa Tribune Re-Ups With Bucs

The Tampa Tribune is paying about $20.1M to extend its contract as a "Pewter Partner" of the Buccaneers, according to Kris Hundley of the ST. PETERSBURG TIMES. A new ten-year deal extends a five-year contract set to expire next month. The extension "gives the Tribune exclusive rights to sell newspapers at Bucs home games, added stadium signage and the right to participate in other marketing programs with the team." Tampa Tribune Publisher & President Steven Weaver, who was "critical" of the St. Petersburg Times' 12-year, $30M naming rights deal with the Ice Palace in Tampa based on "ethical reasons," said that the deal with the Bucs "is different because the newspaper is one among 18 `Pewter Partners'" (ST. PETERSBURG TIMES, 12/10).

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