Steph Curry Tops In NBA Jersey Sales WNBA Challenged To Draw Wider Audience Iguodala Settling In To Role With Twice CAA Sports Reps First Two NBA Draft Picks Ressler Will Have Final Say For Hawks Oubre Jr. Leads NBA Draft Fashion Knicks Rebuild Begins With Porzingis Pick 76ers Rebuild Takes Shape With Okafor Pick Hornets Unveil Black Alternate Uniform Mixed Reviews For Hawks' New Uniform Designs
SBD/Issue 55/Sponsorships, Advertising & Marketing
Published December 2, 2002
In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports General Mills' Wheaties "has signed a two-year NBA sponsorship deal." Sources said that the deal "included a rights fee in the low to mid six figures per year and granted General Mills league, team and player rights for both the NBA and WNBA." General Mills "is not committed to buying any media," and activation "took precedence over fees." A CD-ROM "containing highlights of NBA championships would be used as a premium." Wheaties also may put NBA and WNBA champions on boxes (SBJ, 12/2 issue).
FEELING SUPER AGAIN: In MA, Greg Turner reported MA-based Monster "is developing a 30-second commercial to air" during ABC's January 26 Super Bowl XXXVII telecast, which will mark Monster's fifth straight Super Bowl appearance. Ad industry estimates peg the cost of a 30-second ad at $2.3M (METROWEST DAILY NEWS, 11/27).
BRIGHT IDEA: The Islanders debuted their alternate third jersey on ice against the Senators and at retail last Wednesday, and the team's "Orange Out" promo resulted in 2,000 jersey sales, 1,200 at Nassau Coliseum (AP, 12/1). In Toronto, Al Strachan wrote that "there was not much critical acclaim" for the Islanders' third jersey, but the fans "seem to like it" (TORONTO SUN, 12/1).