SBD/Issue 55/Franchises

Baldacci Moving From Redskins To Private Advertising Agency

Stephen Baldacci
Leaving The Skins

Redskins President Stephen Baldacci "will soon switch from marketing the Redskins" to become a Senior Partner in VA-based marketing firm E. James White Communications, "one of the region's largest private advertising agencies," according to Sabrina Jones of the WASHINGTON POST. The firm's name is scheduled on December 9 to change to White & Baldacci, and Baldacci will be the agency's Vice Chair and President. The agency "plans to expand its consulting services to new industries such as sports and entertainment, health care and automotive." Clients include Amtrak, Pepco Energy Services and Hewlett-Packard. Before joining the Redskins in '99, Baldacci was a Senior VP at Snyder Communications, a marketing and advertising firm founded by Redskins Owner Daniel Snyder in '85. Baldacci heads national brand marketing, broadcasting and publishing for the Redskins (WASHINGTON POST, 12/2).

WRONG STORYLINE? ESPN.com's Len Pasquarelli wrote that Redskins execs "quickly debunked" last Tuesday's report in the Washington Times that Dir of Player Personnel Vinny Cerrato was placed in charge of the draft and VP/Football Operations Joe Mendes had been demoted. Pasquarelli: "What the story did was further magnify how disjointed — and some might suggest dysfunctional — the Washington front office can be at times. ... It's actually Snyder who makes the final call, and it will be up to him to straighten out the front office and to better delineate job descriptions there. ... The best move Snyder can make right now, though, is to get his front office in order" (ESPN.com, 11/29).

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