Quote of the Day
align="center">Saying you are against the Twins now
is like blasphemy in church.
MN Sen. Dean Johnson,
on support for a new Twins ballpark
(STAR TRIBUNE, 10/15).
MLB and Fox are (not surprisingly) sounding very bullish on the Giants-Angels World Series, which begins Saturday night. The net has reportedly guaranteed a 16.0 national rating for the first six games of the series, and is hoping the Angels' Disney-like magic and the presence of Barry Bonds will help drive viewership (and a seven-game series wouldn't hurt, either). But while the No. 2 and No. 5 U.S. markets are represented, DAILY VARIETY notes that the "combined national appeal of the teams is surely limited."
One Case With Appeal
Nike asks U.S. Supreme Court to review false advertising ruling in what could be the key First Amendment case this year.
Operators critical of TNT fee increase, but net threatens blackout of NASCAR and NBA coverage if they refuse to pay.
An Encore Presentation?
Gatorade to feature MJ in new ad directed by Joe Pytka that could debut during Super Bowl.
Putting A Plan In Motion
Sega Sports the first to test the new advertising feature running on ESPNMotion.
A Smart Swap?
Magic Johnson sounds ready to trade his 5% ownership stake in the Lakers for a similar investment in the Sonics.
In The Paint
Peter Holt's emphasis on art just one of the unique features of the new SBC Center.
Is FedEx close to dropping its $5M per year title sponsorship of the CART series?
Boarder Battles And Bragging Rights
Marquee matchups give boost to ABC's Saturday college football ratings.
Cox Communications creates regional Cox Sports TV.
PGA Tour Lands Another Blue Chip Partner
While still searching for some event title sponsors, PGA Tour builds on recent Ford deal by landing marketing pact with another top brand, Coca-Cola.
New NCAA President outlines broad goals, but some question his lack of experience in the athletic arena.
What Would You Say?
If you were asked who should be named THE DAILY's '02 Sports Industrialist of the Year Award.