SBD/Issue 7/Sponsorships, Advertising & Marketing

NFL Marketing Notes: Fox To Broadcast From Ford Field

Fox' No. 1 NFL team of Joe Buck, Cris Collinsworth and Troy Aikman will broadcast the first regular-season game at Ford Field Sunday when the Lions host the Packers, and USA TODAY's Rudy Martzke writes the reason Fox' top team is "getting a game going to only 28%" of the U.S. "is a favor" to Fox sponsor Ford Motor Co. Fox' studio show will also be at Ford Field. Also, Fox will introduce animated virtual ads, as Ford trucks "pop up on the field". Fox Sports TV Group Chair David Hill "is not apologizing for sending his top teams to the game." Hill: "We try to go the extra yard for our advertisers, and Ford has been with us for a long time. We do something like this for advertisers once or twice a season" (USA TODAY, 9/20).

Fox Weather Girl To
Push Antifreeze

WHAT A FOX! AD AGE's Jean Halliday reported that Prestone antifreeze will launch a $12M campaign, via McCann-Erickson Worldwide, featuring two spots with "Fox NFL Sunday" weathergirl Jillian Barberie on Monday. The media buy "is primarily national cable TV networks, although it includes national [NFL] broadcasts on Fox plus buys in 16 markets on Fox and CBS affiliates during NFL games." Prestone is an NFL sponsor (ADAGE.com, 9/19).

MONDAY MONDAY: In N.Y., Richard Sandomir reports that EA Sports "is buying one commercial each week" on "MNF," where it is "animating up to three scenarios during" Monday night games. ABC's John Madden, who has an endorsement deal with EA Sports, "will consult with [EA Sports] each week, detailing each team's tendencies." EA VP/Marketing Chip Lange said that EA "is spending about double what it spent with Fox last season" (N.Y. TIMES, 9/20)....AD AGE reported that New York Life Insurance will break a new $43M campaign September 23 on ABC's "MNF," its "first creative effort since 2000" (AD AGE DAILY, 9/19).

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