Ad Monitor: Who Slammed With The Sisters In Primetime?

THE DAILY monitored all ads run during CBS' September 7 broadcast of the U.S. Open women's finals between Serena and Venus Williams. The telecast earned a 5.2/10 final Nielsen rating, down 24% from a 6.8/13 for the same final last year. The feed used was from WBTV-CBS in Charlotte, NC. The ads, listed below, are followed by their frequency and length. In addition to the ads, the following network promos, listed parenthetically in terms of frequency, also aired: "Without a Trace" (3), "The NFL Today" (2), "CSI: Miami" (1), "Hack" (1), "Presidio Med" (1), "Survivor" (1), "60 Minutes" (1).

Notes: ^ = Anheuser-Busch used its time to promote Michelob Light. ^^ = Disney promoted the DVD/video "Monsters Inc." ^^^ = GlaxoSmithKline promoted the anti-allergy medicine Flonase. ^^^^ = Touchstone promoted the film "Sweet Home Alabama." See an Ad Monitor for Sunday afternoon's men's final on CBS.