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SBD/Issue 238/The Back of the Book
ESPN Sports Poll Gauges Interest In Tennis' U.S. Open
Published August 30, 2002
The ESPN Sports Poll, a service of TNS Intersearch, asks sports fans aged 12+ how interested they were in last year's U.S. Open. Those interested were asked to name the company they thought was the largest advertiser of the U.S. Open. Following are percentages of respondents who said they were interested or very interested in the event, as well as its largest perceived advertisers (ESPN Sports Poll).
| INTEREST IN THE TENNIS U.S. OPEN (AMONG SPORTS FANS) | |||||||
| INTEREST | SPORTS FANS | MALES | FEMALES | AVID ATP FANS | ATP FANS | AVID WTA FANS | WTA FANS |
| LEVEL | N=1,351 | N=668 | N=682 | N=520 | N=90 | N=553 | N=102 |
| Interested | 43.2% | 43.4% | 43.1% | 80.7% | 96.9% | 79.5% | 97.2% |
| Very Interested | 9.0% | 8.8% | 9.1% | 21.5% | 73.3% | 20.2% | 59.9% |
| PERCEIVED LARGEST ADVERTISER OF TENNIS U.S. OPEN (OF THOSE INTERESTED IN THE TENNIS U.S. OPEN) | |
| ADVERTISER | N=195 |
| American Express | 25.0% |
| Nike | 22.6% |
| MasterCard | 6.7% |
| Ford | 4.7% |
| Visa | 2.8% |
