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SBD/Issue 225/Events & Attractions
Tiger's Presence Boosts Buick Open Attendance; PGA Up Next
Published August 13, 2002
Golf World Remains Crazy
With Tiger Woods playing last weekend's Buick Open in Grand Blanc, MI, attendance "might have reached an all-time high," as tournament Dir Mike Mattucci noted the figure was up about 30-35% from last year, according to Dean Howe of the FLINT JOURNAL. Last year's tournament, minus Woods, attracted about 100,000 fans over a six-day period (FLINT JOURNAL, 8/12). Mattucci estimated overall attendance at 135,000. In '00, when Woods competed, attendance was estimated at 120,000 (FLINT JOURNAL, 8/12).
PGA CHAMPIONSHIP: In Minneapolis, Brown & Ritchie write that this weekend's PGA Championship at Hazeltine National in Chaska, MN, "is technically sold out, but ticket brokers insist there are plenty of face-value tickets available." Woods' bid to complete the Grand Slam at the PGA Championship ended with his British Open loss. One ticket broker said, "Everyone thought this was going to be the hottest ticket since sliced bread, but it's really not a big deal" (Minneapolis STAR TRIBUNE, 8/13). Meanwhile, in St. Paul, Aron Kahn reported that 36 corporations are paying $200,000-250,000 each for hospitality chalets along the seventh and 18th holes. The chalets are designed for 150 people, though two additional chalets for Minneapolis-based Cardinal Glass and U.S. Bank can hold 200 people. Companies and organizations with chalets include: Accenture, Andersen Corp., AT&T, Cadillac, Cardinal Glass Industries, Cargill, Ceridian, Deloitte & Touche, Dorsey & Whitney, Fair Isaac & Co., Gateway, General Mills, ING (Reliastar), Jostens, Lifecore Biomedical, Merrill Lynch, MasterCard, Microsoft, Pepsi-Cola of America, Pepsi Bottling Group, PGA Foundation, PGA of America, RBC Dain Rauscher, Securian Financial (Minnesota Life), SFX Sports Group, Sprint PCS, 3M Championship, Thomson/West, Toro, TCF, Travelers Express, Unilever, U.S. Bancorp, Wells Fargo Bank Minnesota, Zinpro Corp. Meanwhile, companies and organizations sharing chalets are: Amstel Beer/Ricoh, Datacard/Hormel, Ernst & Young/Federated Mutual Insurance and KPMG/John B. Collins Associates (ST. PAUL PIONEER PRESS, 8/12).
MERCHANDISING: In Minneapolis, Chip Scoggins wrote that the PGA of America has a 24,000-square-foot merchandising tent at Hazeltine this weekend that features 40,000 "different products, is adorned with chic cherrywood fixtures, includes its own art gallery, requires 400 volunteer workers and has 17 [TVs] so customers don't miss any action on the course." The store will not offer golf clubs and shoes. The PGA of America predicts "as many as 200,000 people will visit the store this week, which could generate as much as $8.5[M] in sales possibly more with favorable weather conditions." The store features over 40 vendors, including Nike and Cutter & Buck. PGA of America Dir of Merchandising Susan Hickman said, "You absolutely cannot have a merchandising tent without Nike. People have become more retail sophisticated. They know brand names. It used to be they wanted a shirt or a hat. Now, they want what Tiger wears" (Minneapolis STAR TRIBUNE, 8/11).