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SBD/Issue 205/Sports Media

Final Nielsen Ratings From Weekend Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

EVENT
DATE
NET
TIME
RAT/SHR
Wimbledon
7/4
NBC 12:00-5:00pm
2.0/6
Wimbledon
7/5
NBC 12:00-5:00pm
1.8/6
PGA Tour: Western Open - 3rd Rd
7/6
ABC 4:00-6:00pm
1.7/5
NTRA: Summer Racing Tour
7/6
CBS 5:00-6:00pm
1.1/3
MLB: (regional)
7/6
Fox 1:15-4:30pm
2.6/8
NASCAR WC: Pepsi 400
7/6
Fox 7:45-10:45pm
5.2/12
Wimbledon: Women's Final
7/6
NBC 9:00am-2:00pm
3.4/12
Golf: U.S. Women's Open - 3rd Rd
7/6
NBC 3:00-6:00pm
1.9/6
IRL: Kansas City Indy 200
7/7
ABC 1:00-3:00pm
1.2/3
PGA Tour: Western Open - Final Rd
7/7
ABC 3:00-6:00pm
2.0/5
CART: Grand Prix of Toronto
7/7
CBS 1:30-4:00pm
0.9/3
Auto Racing: American Le Mans
7/7
CBS 4:00-6:00pm
0.9/2
Wimbledon: Men's Final
7/7
NBC 9:00am-3:00pm
2.4/8
Golf: U.S. Women's Open-Final Rd
7/7
NBC 3:00-6:00pm
2.1/5
 
EVENT
DATE
NET
US
AREA
COV
AREA
SHR
000
World Cup: Germany-South Korea
6/25
ESPN
1.1
1.3
5
1111
World Cup: Brazil-Turkey
6/26
ESPN
1.1
1.4
5
1187
NBA Draft
6/26
TNT
1.7
2.1
4
1787
NASCAR BGN: GNC Live Well 250
6/30
FX
1.2
1.6
4
1217
MLB: Mets-Yankees
6/30
ESPN
2.3
2.8
5
2444

For broadcast numbers, one ratings point = 1,055,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.

WILLIAMS LOVES THE FORTNIGHT: NBC's Saturday, July 6 coverage of Wimbledon, which featured the all-Williams ladies final, was up 13% from last year's 3.0/10. Sunday's July 7 coverage, featuring the men's final, was down 4% from last year's 2.5/8. NBC's 15 Wimbledon telecasts combined to average a 2.1/7, down 22% from last year's 2.7/9 for 14 telecasts....Fox' coverage of the Pepsi 400 was down 15% against last year's 6.1/13 on NBC....NBC's final round coverage of the U.S. Women's Open was up 91% from last year's 1.1/3. The third round witnessed an increase of 58% against last year's 1.2/4....ABC's final round coverage of the Western Open was down 51% from last year's 4.1/10. Third round coverage jumped 6% from last year's 1.6/7. Tiger Woods competed in last year's Western, but not this year's.

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