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SBD/Issue 195/Sponsorships, Advertising & Marketing
Spons-o-Meter: World Cup Broadcast And Web Site Partners
Published June 28, 2002
In the first chart below, THE DAILY presents a list of advertisers for the '02 FIFA World Cup broadcasts on ABC, ESPN and ESPN2. All advertisers were secured by MLS through Soccer United Marketing. The second chart shows all Global Partners for the official World Cup Web site, fifaworldcup.com, produced and marketed by Yahoo.
| U.S. ENGLISH-LANGUAGE WORLD CUP ADVERTISERS | |||
| adidas | Canon | MGM Studio | Scott's |
| ADT | Chevrolet | Michelin | Subway |
| Americatel | Coca-Cola | Nike | Toshiba |
| Apple | Energizer | Nintendo | Turkey Tourism |
| Audiovox | Expedia | Philips | Volkswagen |
| Avaya | Gillette | Prudential | Warner Bros. |
| Budweiser | Lamasil(Novartis) | Remington | Yahoo! |
| Burger King | MasterCard | Schering Plough | |
| FIFAWORLDCUP.COM PARTNERS | |
| Partner | Promotion/Designation |
| adidas | Global Partner |
| Budweiser | Budweiser Challenge Pick and Win Game; Goal of the Century |
| MasterCard | Official Store Currency Converter; Pele Webcast; All-Star Team |
| Philips Electronics | Philips MatchCast; Dream Team |
| United Airlines | United Time Zone Converter; Fan Polls |
| Nintendo | Countdown Clock to FIFA World Cup and GameCube Launch in Europe |
| Korean National Tourism Org. | Destination Asia Area Sponsor |
