SBD/Issue 193/Sports Industrialists

Branching Out: Cindrich Bouncing His Way Into Hoops Circles

During the NBA Draft tonight, PA-based sports agent RALPH CINDRICH "hopes to build a name for himself outside the familiar turf" of the NFL, where he currently reps about 60 players and generates 80% of his revenue, according to Dan Fitzpatrick of the PITTSBURGH POST-GAZETTE, who notes Cindrich reps former Univ. of OK F AARON MCGEE, who is expected to be selected in tonight's draft. Fitzpatrick writes that "handling some of this work" for Cindrich is Detroit attorney STEVE HANEY, who was once Dir of Operations for MAGIC JOHNSON MANAGEMENT's basketball division and negotiated Johnson's endorsement deals with American Express and McDonald's. With the purchase of Haney's sports agency business earlier this year, Cindrich now "wants to explore a business relationship" with Johnson. Meanwhile, Fitzpatrick writes that Cindrich is "considering a baseball division, a hockey division and a new magazine, TV or radio sports show." Cindrich also has agreed to a joint venture deal with San Diego attorney PAUL MARTHA that "will focus on representation for coaches, sports executives and teams that need help negotiating naming rights deals and new [stadium] leases." Cindrich: "We are putting things into place to make a bigger, stronger, more diversified company. There aren't any vegetarians in our business. Everyone is a meat eater." Cindrich added that he has "received several buyout offers in recent years" from SFX Sports Group and Octagon, but has "turned them down" (PITTSBURGH POST-GAZETTE, 6/26).

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