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SBD/Issue 185/The Back of the Book
ESPN Sports Poll Gauges Interest Of Sports Fans In U.S. Open
Published June 14, 2002
The ESPN Sports Poll, a service of TNS Intersearch, asked sports fans two weeks before and two weeks after last year's U.S. Open golf tournament how interested they were in the event. Those that were interested were asked to name the company they thought was the largest advertiser of the U.S. Open. The first chart below shows the percentages of various groups that were interested or very interested in the '01 U.S. Open. The second chart shows the respondents' largest perceived advertisers (ESPN Sports Poll).
| INTEREST IN U.S. OPEN GOLF TOURNAMENT (6/5 – 7/2 ’01) (OF SPORTS FANS) | |||||
| SPORTS FANS | MALES | FEMALES | PGA TOUR FANS | AVID TOUR FANS | |
| INTEREST LEVEL | n=1,009 | n=512 | n=497 | n=396 | n=106 |
| Interested | 35.2% | 43.5% | 26.6% | 75.6% | 94.4% |
| Very Interested | 9.6% | 13.4% | 5.7% | 24.5% | 63.1% |
| PERCEIVED LARGEST ADVERTISERS OF U.S. OPEN GOLF TOURNAMENT (OF THOSE INTERESTED IN THE U.S. OPEN) | |||
| ADVERTISER | N=140 | ||
| Nike | 24.1% | ||
| Titleist | 16.9% | ||
| Buick | 12.5% | ||
| Callaway | 3.5% | ||
| TaylorMade | 3.5% | ||
