NBC Hopes That Tiger Topping The Leaderboard Propels Ratings

After a ho-hum Lakers-Nets series resulted in the lowest-rated NBA Finals since '81, NBC execs must be licking their chops as Tiger Woods holds the early lead at the U.S. Open at Bethpage. Some opine that Woods remaining in contention through Sunday (a foregone conclusion?) could mean record ratings. More news from golf's national championship: corporate tent revenue is set to smash the '99 record; Woods unveils a new Nike golf glove; and THE DAILY presents more endorsements of this week's top players.

Seoul Men
With the U.S. squeaking through to World Cup's second round, THE DAILY's roundtable suggests how industry can capitalize on team's success.

Negotiating 101
Are Gunds looking to high- ball suitors to get price they think Cavs are really worth?

Do The A's Have It?
New poll reveals "unexpected support" for public spending on A's ballpark. The caveat? It must be tied to larger redevelopment plan.

Horse Power
NAPA inks NTRA deal for title rights to Breeders' Cup Sprint.

Zoning In
ESPN Zone part of Disney's cross-promotional strategy to boost ABC's sagging ratings.

If We Build It...
AEG details proposal for $450M, 64,000-seat NFL stadium, but reiterates it's willing to walk away from deal.

Oh Mia, Oh My!
Agent Dave Bober discusses Hamm's marketability.