OPUS partner General Motors was easily the top advertiser on NBC's 17 days of Olympic broadcasts in February, according to data released by CMR. GM spent close to $95M on the Games, more than double the $43M OPUS partner AT&T spent as the second-largest advertiser. GM said its heavy spending was not solely the result of the Games being held in the U.S., and added it plans to have the same level of advertising commitment during NBC's broadcast from Athens in '04.

Magical Mystery Tour
adidas keeps Tracy McGrady in the fold with "lifetime" deal.

Come Together
NJ lawmakers tout an agreement in principle with YankeeNets on Newark arena.

Let It Be
IMG dismisses criticism of Met-Rx's title sponsorship of its "Superstars" competition.

Hello Goodbye
Is Bernie Kosar's brief run as co-owner in FL near an end?

Get Back
PVI returns to do virtual ads on ESPN's Sunday baseball, replacing Sportvision.

The Long And Winding Road
As Hornets advance in the playoffs, NBA relocation committee reportedly set to OK team's relocation.

Revolution
From the magazine that once asked if tennis was "dying," SI now states the men's game is "more athletic than ever."

All Things Must Pass
Steve Bornstein, a key player in ESPN's success, leaves ABC.