- Super Bowl Online Stream Draws Over 2 Mill ...
- ESPN Helps Boost Disney's Q1 Profit
- Shortened NBA Season Resulting In Bad Prod ...
- Top Local Market Ratings For Super Bowl XL ...
- Rodgers Earns Raves For Analyst Work On NB ...
- Tiger Depicted At Various Ages In New Vide ...
- Yahoo Tops Latest ComScore Rankings
- Super Bowl XLVI Most-Viewed U.S. TV Progra ...
- Local NBC Affilis To Air Sabres Game
- Media Notes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 151/Sports Media
NBA Sees Seven-Game First Round As Solution To Downtime
Published April 25, 2002
NBA playoff teams are "taking a slow, maddening route through the first round, in which five games are spread over nearly two weeks," according to Mike Wise of the N.Y. TIMES, who writes, "This is the third year of Commissioner David Stern's running docudrama, in which [NBC Sports Chair] Dick Ebersol, gets his prized Saturday and Sunday games and Ted Turner can count on Tracy McGrady for weeknight theater instead of the unreliable Keanu Reeves in 'Johnny Mnemonic.' The problem is, it takes far too long." Lakers C Shaquille O'Neal: "Too much downtime. Way too much." But Wise adds the NBA has "given its assurances to ABC and [ESPN and Turner] that it will do what it can to change the first-round format" from best-of-five to best-of-seven. NBA Deputy Commissioner Russ Granik: "This is a solution to the issue." NBPA Exec Dir Billy Hunter, whose constituents would need to approve the format change, said, "At this time, our players are not really enamored with playing the additional games. It's going to require some convincing." Wise notes that with the eight first-round series playing potentially "an extra two games apiece, that's an easy $30[M] or so in revenue," in which the players would share (N.Y. TIMES, 4/25). ESPN's Fred Carter, on the first round being stretched out: "This is NBA showcase time, so when you have games on weekends or Sunday, you want to showcase your best teams. ... The exciting teams you've got to showcase those teams and I don't blame the league. You've got to put them forward" ("SportsCenter," ESPN, 4/24).






