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SBD/Issue 144/Sponsorships, Advertising & Marketing
Racing Notes: Fisher Lands A Ride; NASCAR's Sponsor Struggle
Published April 16, 2002
RIDE SARAH RIDE: IRL driver Sarah Fisher, who was recently dropped by Walker Racing, will drive the Dreyer & Reinbold Racing-owned No. 24 Team Purex Infiniti in the Firestone 225 at Nazareth Speedway on Sunday (IRL).
NASCAR NOTES: In Birmingham, Mike Bolton noted a title sponsor "couldn't be found" for Sunday's Winston Cup race at Martinsville and that eight races remaining on the '02 schedule lack sponsorship. NC-based Promotions in Motion Owner Vangie Woody-Boswell: "Talladega, Atlanta and Rockingham all got deals, but I'm sure at that late of a date it wasn't the deal that they wanted. A lot of it can be attributed to the economy, but the sheer cost of doing business in NASCAR is becoming cost-prohibitive for many." Talladega Superspeedway GM Rick Humphrey added, "We didn't have a sponsor last year for a variety of reasons. The economy was part of it, but you also have to have a sponsor that is the right fit from their standpoint and Talladega's standpoint" (BIRMINGHAM NEWS, 4/14)....NE-based outdoor sports retailer Cabela's has signed on as title sponsor of the August 17 Busch Series race at MI Int'l Speedway (MIS)....OH-based restaurant chain Damon's Int'l has become an associate sponsor of the No. 5 Craftsman Truck Dodge of driver Lance Hooper (COLUMBUS BUSINESS FIRST, 4/12).
ON-SITE: Racing Electronics and Trac Scan have signed on as the exclusive licensed scanner vendors at all ISC-owned tracks. Talladega PR Dir Ken Patterson, on the exclusivity of the deal: "We're getting calls almost on a daily basis from fans saying they have heard somewhere that they can't [bring] their own scanners into the track. That is not true. We're not looking at what kind of brand you have" (BIRMINGHAM NEWS, 4/14)....The INT'L HERALD TRIBUNE's Brad Spurgeon profiled the "latest crop of motor homes that teams drive from race to race to carry out their business and wine and dine their guests during the 11-event [F1] European season. ... Recession and reduced sponsorship budgets in the early part of the season [have] not apparently affected this communications sector of the global sport, which continues to develop its importance as an off-track show of muscle." Most teams have three motor homes, one for the team, one for the company that provides the engine and one for the main sponsor (HERALD TRIBUNE, 4/14).