AT&T Pushing Tech At PGA Tour Event Fox Trying New Approach To Golf Coverage CBS' Peter Kostis Dishes On State Of Golf Wells Fargo Field Strong Despite Date Move CareerBuilder To Title Sponsor Palm Springs Stop The Players Sees Ratings Increase Players Championship Doesn't Want Title Sponsor PGA Tour Purses Continue To Grow Tim Finchem Discusses Myriad Topics Wells Fargo Unveiling Ad Around Tourney
Upcoming Conferences and Events
SBD/Issue 144/Sponsorships, Advertising & Marketing
Big Blues: Genuity Out As PGA Tour Doral Event Sponsor
Published April 16, 2002
The PGA Tour Genuity Championship at Doral "is looking for a new name and a new title sponsor," as a deal to renew the title sponsorship "has fallen through six weeks after tournament officials believed they had reached an agreement to make Genuity the sponsor for four more years," according to Randall Mell of the Ft. Lauderdale SUN-SENTINEL, who notes Genuity became the title sponsor two years ago when Ryder ended its 14-year sponsorship. A spokesperson for the South Florida Golf Foundation, which runs the tournament, said the foundation is talking to "several companies" about becoming the new title sponsor (SUN-SENTINEL, 4/16).