D.R. Event Moving From Web.com To PGA Tour A-B's New Deal With PGA Tour Includes Custom Cans Boston Area PGA Event Could Be Out Of FedEx Cup Masters Week Heavy On M-B, AT&T Spots Shark Shootout Gets New Title Sponsor Wells Fargo Championship Making Adjustments Natural Light Creates "Natty Shack" Near Masters McIlroy Signs $100M Extension With Nike Mickelson, Workday Agree To Endorsement Deal WGC-Match Play Staying In Austin Long Term?
Upcoming Conferences and Events
May 31 - Jun 1
SBD/Issue 144/Sponsorships, Advertising & Marketing
Big Blues: Genuity Out As PGA Tour Doral Event Sponsor
Published April 16, 2002
The PGA Tour Genuity Championship at Doral "is looking for a new name and a new title sponsor," as a deal to renew the title sponsorship "has fallen through six weeks after tournament officials believed they had reached an agreement to make Genuity the sponsor for four more years," according to Randall Mell of the Ft. Lauderdale SUN-SENTINEL, who notes Genuity became the title sponsor two years ago when Ryder ended its 14-year sponsorship. A spokesperson for the South Florida Golf Foundation, which runs the tournament, said the foundation is talking to "several companies" about becoming the new title sponsor (SUN-SENTINEL, 4/16).