SBD/Issue 144/Sponsorships, Advertising & Marketing

Big Blues: Genuity Out As PGA Tour Doral Event Sponsor

The PGA Tour Genuity Championship at Doral "is looking for a new name and a new title sponsor," as a deal to renew the title sponsorship "has fallen through six weeks after tournament officials believed they had reached an agreement to make Genuity the sponsor for four more years," according to Randall Mell of the Ft. Lauderdale SUN-SENTINEL, who notes Genuity became the title sponsor two years ago when Ryder ended its 14-year sponsorship. A spokesperson for the South Florida Golf Foundation, which runs the tournament, said the foundation is talking to "several companies" about becoming the new title sponsor (SUN-SENTINEL, 4/16).

Return to top

Related Topics:

Golf, PGA Tour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug