PGA Tour Eyes Possible Schedule Changes Finchem Says Tour Will Stay In NC NBC Going Split-Screen For Ryder Cup EMC To Title Sponsor PGA Tour Event In Boston McIlroy Not Rushing Equipment Decision PGA Tour Live Coverage To Stream On Facebook, Twitter Tour Championship TV Getting Limited Commercials Arnold Palmer Excited About Olympic Golf Nike-Sponsored Golfers Faced With Uncertainty Travelers Championship Expecting Big Week
SBD/Issue 144/Sponsorships, Advertising & Marketing
Big Blues: Genuity Out As PGA Tour Doral Event Sponsor
Published April 16, 2002
The PGA Tour Genuity Championship at Doral "is looking for a new name and a new title sponsor," as a deal to renew the title sponsorship "has fallen through six weeks after tournament officials believed they had reached an agreement to make Genuity the sponsor for four more years," according to Randall Mell of the Ft. Lauderdale SUN-SENTINEL, who notes Genuity became the title sponsor two years ago when Ryder ended its 14-year sponsorship. A spokesperson for the South Florida Golf Foundation, which runs the tournament, said the foundation is talking to "several companies" about becoming the new title sponsor (SUN-SENTINEL, 4/16).