Finchem Bullish On Young PGA Tour Stars Phoenix Open Adding 17th-Hole Club Suites HSBC Considers Ending WGC Title Sponsorship Feherty Increasing Workload At NBC David Feherty Lands At NBC/Golf Channel Deutsche Bank Overnight Relatively Even CBS' PGA Tour Viewership Up 29% PGA Tour Considering New Schedule Proposal Woods Drives Wyndham Ratings Tiger Effect In Full Force At Wyndham Championship
SBD/Issue 144/Sponsorships, Advertising & Marketing
Big Blues: Genuity Out As PGA Tour Doral Event Sponsor
Published April 16, 2002
The PGA Tour Genuity Championship at Doral "is looking for a new name and a new title sponsor," as a deal to renew the title sponsorship "has fallen through six weeks after tournament officials believed they had reached an agreement to make Genuity the sponsor for four more years," according to Randall Mell of the Ft. Lauderdale SUN-SENTINEL, who notes Genuity became the title sponsor two years ago when Ryder ended its 14-year sponsorship. A spokesperson for the South Florida Golf Foundation, which runs the tournament, said the foundation is talking to "several companies" about becoming the new title sponsor (SUN-SENTINEL, 4/16).