SBD/Issue 144/News & Opinions

Oklahoma City Arena To Be Called The Ford Center

The OKLAHOMAN's Steve Lackmeyer reported that the Oklahoma City Council recently voted 7-1 to name the city's downtown arena the Ford Center. To acquire the naming rights for the facility, the Oklahoma Ford Dealers' agreement "is worth $8.1 million over 15 years – and includes up to $7.7 million in cash that would be deposited in the city's MAPS maintenance fund," which goes for "the arena and other downtown projects." Council member Jerry Foshee said that "the city also will benefit from statewide promotions that Oklahoma Ford Dealers plan in conjunction with the arena," as the dealers have already "booked 12 events once the arena opens in June." The Ford Dealers "hope to use some of the arena's displays to highlight Ford's history in the state – and to use other exhibits for educational purposes." The naming-rights deal with the Ford Dealers was negotiated by SMG and Cox Business Services Convention Center (OKLAHOMAN, 4/14).

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