SBD/Issue 144/Franchises

Bills Ink Deals With Tops Friendly Markets,

The Bills reached a multi-year deal with Tops Friendly Markets, as Tops will become the official supermarket of the Bills, replacing Wegmans. The deal gives Tops exclusivity in the supermarket category, signage throughout Ralph Wilson Stadium and a variety of media, community and Internet opportunities. Also under the deal, tickets to all Bills games will be available through at 114 Tops locations throughout NY, PA and OH (Bills). In Buffalo, Matt Glynn notes that under the deal, Tops will sponsor a family-oriented seating area inside Ralph Wilson Stadium and a free "fanfest" before games. Bills President Tom Donahoe said that fans "will be able buy discounted tickets for a corner of the stadium, called the Tops Family Corner, that contains about 1,000 seats." Fans can buy a four-pack of seats for $120, which is 30% less than the individual game ticket price (BUFFALO NEWS, 4/16). Meanwhile, the Bills joined the Jaguars and Raiders by signing a multi-year deal with (

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