Sponsor Looks To Further Leverage Woods Following His Masters Victory

As Tiger Woods' stroll through history continues after his repeat at Augusta, his corporate partners are designing new programs to tout their association. Buick looks to build its Buick Scramble event by promoting Woods' role as an Honorary Chair to 100,000 amateur golfers and potential Buick customers. Meanwhile, Buick GM Roger Adams said that the company will drop the "It's all good" slogan for a "broader advertising campaign featuring Woods that can be used for all future vehicles".

Won't Be Boxed Out Of The NBA
After losing out on the NFL to Pepsi, Coca-Cola to increase media and promotional support of NBA in four-year deal.

Doral Back In Play
PGA Tour in search of another title sponsor after Genuity drops South FL event.

Shea What?
Both Wilpon and Doubleday have issues with appraiser's estimate of Mets at $450M.

Expect More Testosterone
Success of "Best Damn Sports Show Period" likely to lead to other comedy and entertainment shows at Fox Sports Net.

Bud's Fight?
Should Selig exert the "best interest of baseball" provision to act in YES v. Cablevision?

Join Together For The Man
Major Champions Tour's Terry Jastrow formally seeks player commitments for seven-event schedule, possibly on Fox with purse of $2M per event.

Bada-Bing!
What Ellesse tennis ad is turning heads in the U.K.?