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SBD/Issue 116/Sports Media
Naked Lunch: Photos Of SI Models End Up In German Playboy
Published March 5, 2002
Pictures in SI's swimsuit issue, "as well as some unpublished outtakes that were too steamy even for SI," have "landed in Playboy's German edition after SI sold them to the skin mag," according to Richard Johnson of the N.Y. POST. SI Associate Dir of Communications Rick McCabe said that the models and their agents were "consulted on the syndication deal," and that SI "shares the profits with them." McCabe: "It's done on a contract basis. ... We have written permission from people who represent the models. And we do consider what's within the realm of what's considered tasteful and where the girls would want their pictures to run." But SI model Heidi Klum's publicists said Klum "was not consulted, and she would not have agreed to this." Bob Van Riper, the agent for model Eva Herzigova, added, "Not to my knowledge. I'm going to try to find out what happened." Johnson reports that in Playboy's Czech edition, Veronica Varekova's swimsuit shots were "interspersed with the most graphic close-up nude pictures, insinuating she'd modeled for both" publications. But McCabe claims that, "unlike in the case of the German Playboy, the Czech edition 'stole' the pictures," and he "denies that SI sold them, and insists no fees were paid." McCabe added that SI will "continue to syndicate its pictures to Playboy and elsewhere under its present policy." Klum's IMG agent Ivan Bart: "We've been assured all further usage will be approved by the models" (N.Y. POST, 3/5).
GOOD SELLER: While SI's average weekly issue has 50 ad pages, this year's swimsuit issue "boasted 110 ad pages, a 25% jump from last year." SI Associate Publisher Grayle Howlett: "We did a better job of retaining advertisers from last year and adding new ones. It was good timing and selling on our part." Advertisers "got a 4.5 million circulation guarantee, compared with 3.1 million for a weekly issue" (MEDIAPOST.com, 3/1).