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SBD/Issue 94/The Back of the Book
Believe The Hype? NFL Fans Are Ready For The Super Bowl
Published January 31, 2002
The ESPN Sports Poll, a service of TNS Intersearch, asks respondents how interested they are in the Super Bowl. Following are interest levels in last year's Super Bowl among the U.S. population, as well as NFL fans and avid fans. Data was collected among respondents aged 12+ from January 16th through February 12th, 2001 (ESPN Sports Poll).
| INTEREST IN LAST YEAR'S SUPER BOWL | |||
| U.S. POP | NFL FANS | AVID NFL FANS | |
| Not at all interested | 30.0% | 12.6% | 5.4% |
| A little bit interested | 15.7% | 16.2% | 7.5% |
| Somewhat interested | 24.9% | 31.5% | 22.4% |
| Very interested | 29.3% | 39.6% | 64.7% |
| Total interest | 69.9% | 87.3% | 94.6% |






