NFL Expands International Marketing

The NFL today is expected to announce a three-year partnership with the FC Barcelona soccer team. The deal will see the league promote the soccer club in the U.S., while FC will reciprocate by promoting the NFL and NFL Europe in Spain. The agreement includes both marketing and competition components. While MLS is hoping it can have a role in the NFL/FC deal, NFL execs say they have spoken to other soccer clubs in Europe about similar deals and are solely interested in extending the NFL brand across Europe.

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