ABC Looking For Indy 500 Ratings Uptick FS Midwest Not Changing MLB Telecasts Yankees, Mets Seeing Big TV Ratings Drops People & Personalities Final Nielsen Ratings Sorenstam Transition To Brand Ambassador Roddick Will Co-Host FS1 Flagship Program Westwood Calls For More European Events AAC Touts Optimism As Meetings Wrap Media Notes
Upcoming Conferences and Events
SBD/Issue 88/Sports Media
Published January 23, 2002
ESPN's Peter Gammons will provide weekly reports for WEEI-AM radio in Boston beginning March 21 and running through MLB's regular season (WEEI)....Phoenix Open Media Dir Jeff Blaugrand said that national interest in the event is "up significantly this year and attributed it mainly" to 17-year-old Ty Tryon, who is making his pro debut. For the "first time ever," AP golf writer Doug Ferguson will cover the event. In addition, SI will have two writers at the event, and "other publications that have never, or rarely, covered the event inlcude" the Orlando Sentinel, Chicago Tribune, Philadelphia Inquirer, Baltimore Sun and S.F. Chronicle (AZ REPUBLIC, 1/22).... ESPN's Tony Kornheiser, on SI's management shake-up: "If they blow-up Sports Illustrated, it's New Coke. They're going down with it." ESPN's Michael Wilbon: "You can't alienate the reader, though. Maybe you tinker a little bit. They can't go New Coke" ("PTI," 1/22)....In Charlotte, Scott Fowler profiles Univ. of Louisville men's basketball coach Rick Pitino and writes that Pitino "knows coaches' TV shows are inherently boring, so he jazzed his up in Louisville. One recently featured a woman who swallowed fire. Another had a magician, a nun, a football player" (CHAR. OBSERVER, 1/23).