SBD/Issue 88/Sponsorships, Advertising & Marketing

Remember The Titan: George Signs Wilhelmina For Endorsements

Titans RB Eddie George has signed Wilhelmina Artists Management, a division of N.Y.-based modeling agency Wilhelmina, as his exclusive marketing company "in a deal meant to bring [him] more endorsement pacts," according to Liz Mullen of the SPORTSBUSINESS JOURNAL. Wilhelmina President Dieter Esch: "You will see some announcements coming soon on the apparel and shoe side." Esch added that George's "looks make him an excellent crossover candidate in what is becoming a growing trend of athletes as models." Carolyn Redd, George's business manager, said that a number of George's endorsements, including deals with adidas, Pepsi and Sprint, "are ending as the new relationship with Wilhelmina has started." Mullen notes that agents Lamont Smith and Peter Schafer will continue to handle George's contract work (SPORTSBUSINESS JOURNAL, 1/21 issue).

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