Goodell Working With Titans On Ownership Structure Titans President Insists Team Isn't For Sale Titans' Tommy Smith Steps Down Pepsi Signs Serena Williams, Usain Bolt Sprint To Debut Durant Spot During All-Star Game Florida Gov.: Astros, Nats Heading To WPB MLB In Trademark Dispute Over Teams' "W" Perry Enamors With Super Bowl Halftime Show Pepsi Going All In On Super Bowl Nats' Lerner Seized Opportunity With Scherzer
Upcoming Conferences and Events
SBD/Issue 88/Sponsorships, Advertising & Marketing
Remember The Titan: George Signs Wilhelmina For Endorsements
Published January 23, 2002
Titans RB Eddie George has signed Wilhelmina Artists Management, a division of N.Y.-based modeling agency Wilhelmina, as his exclusive marketing company "in a deal meant to bring [him] more endorsement pacts," according to Liz Mullen of the SPORTSBUSINESS JOURNAL. Wilhelmina President Dieter Esch: "You will see some announcements coming soon on the apparel and shoe side." Esch added that George's "looks make him an excellent crossover candidate in what is becoming a growing trend of athletes as models." Carolyn Redd, George's business manager, said that a number of George's endorsements, including deals with adidas, Pepsi and Sprint, "are ending as the new relationship with Wilhelmina has started." Mullen notes that agents Lamont Smith and Peter Schafer will continue to handle George's contract work (SPORTSBUSINESS JOURNAL, 1/21 issue).